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StrikeIron and Cortera Partner to Deliver Live Credit and Business Demographic Data Over the Web

Credit Pulse and Business Vitals Web services now available for instant integration into credit, CRM and business applications

Research Triangle Park, NC – May 13, 2008 – StrikeIron®, Inc., the leader in providing innovative solutions for delivering data over the Internet, today announced that U.S. business information services provider Cortera™’s highly acclaimed Credit Pulse and Business Vitals Web Services have been added to the StrikeIron Web Services Marketplace.

“Businesses of all shapes and sizes rely heavily on business intelligence, including credit scores, in order to make sound business decisions," said Jim Swift, CEO of Cortera. "Our partnership with StrikeIron’s Web Services Marketplace gives businesses a powerful new solution to apply insights into their interactions with customers, prospects and vendors.”

The Cortera services join StrikeIron’s 100 plus high-quality Web services from leading providers including D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, Wall Street Horizon, and Zacks. Using the Internet as a platform, StrikeIron removes the complexity involved in managing diverse data formats from multiple data sources and provides consistent and frictionless access to data that can be easily utilized by customers in their Web sites, enterprise mashups, business processes and applications.

Cortera provides its customers with business information that helps with a broad range of business processes such as credit decisions, collections strategies, defining customer market segments, prioritizing sales leads or pre-qualifying prospects. Cortera performs nearly 10 million data updates per month by employing sophisticated algorithms and processes that constantly cleanse the business data it receives from thousands of sources. In addition, Cortera’s data quality team manually verifies, updates and adds records to its already robust business data warehouse.

Cortera Credit Pulse
Cortera Credit Pulse gives users an inexpensive alternative to traditional business credit sources for credit risk information on millions of US business locations. Companies can instantly and inexpensively assess a customer’s credit risk, collect smarter with better information, and qualify and prioritize sales prospects using an affordable and accurate credit score. Data reported includes:
  • Payment score
  • Number of recent past due payment experiences
  • Earliest first sales date
  • Highest credit
  • Average balance
  • Highest balance
  • Average days beyond terms
  • Worst payment status

For more on this Web service, visit www.strikeiron.com/CorteraCreditPulse.

Cortera Business Vitals
Cortera Business Vitals delivers the key business data on more than 15 million business locations throughout the US. Data reported includes:
  • Company name
  • Address
  • City, state and postal code
  • Country
  • Phone number
  • Trade style
  • URL
  • Executive name
  • Primary and secondary SIC
  • NAICs code
  • Year started
  • Ownership
  • Annual sales
  • Number of employees

For more on this Web service, visit www.strikeiron.com/CorteraBusinessVitals.

“Cortera has a rich history of leadership in the area of commercial credit, allowing businesses to focus on their strengths rather than on their collections,” said Dave Linthicum, CEO of StrikeIron. “These services make a strong addition to the StrikeIron Marketplace, giving users the tools they need to build upon their credit, CRM and business intelligence applications. We look forward to continuing our high level of innovation and supplying customers with exactly the data they need to succeed.”

About Cortera

In a sea of business information providers, Cortera is different. Cortera provides a fresh perspective on business information and offers innovative tools to improve corporate intelligence. With its robust database containing virtually every private and public U.S. company, innovative analytics about each of those companies and advanced workflow software, Cortera helps business analysts, sales and marketing experts and credit & collections professionals know more than ever before about their prospects, customers and partners. More information about Cortera can be found at www.cortera.com.

About StrikeIron

StrikeIron is the leader in providing innovative solutions for delivering data over the emerging Internet. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers IronCloud™, the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts:  
Jane Foreman
StrikeIron, Inc.
(919) 467-4545 x112
jane.foreman@strikeiron.com
Kristi Lee
Crossroads Public Relations 
(919) 270-8054
klee@crossroadspr.com

Chris Hobson
Cortera
(857) 403-1378
chobson@cortera.com

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